About us

Times have changed. Digitalisation has reached the agendas of all aspects of society. While most organisations interpret digitalisation primarily as a means of improving their efficiency, the competitive edge of the future will be earned by those that take the leap and transform their customer experience from end-to-end. Those that believe that this era of great disruption is also an era of great opportunity to grow real value in people’s lives.

Born in the Nordics, Digitalist was formed guided by the belief that the future is co-created. Understanding that in order for businesses to stay relevant, it would be essential to break traditional silos and embrace the clash of ideas and expertise. That’s why we work united as silo-breakers in diverse and international teams with a wide variety of competences. This way of working inspires innovations and challenges our clients to think beyond their boundaries – capturing the opportunities of our era while growing the value for all in the relationship between people, businesses and greater society.

Fuelled by insight and innovation, and leading-edge capabilities in brand, design, tech and CRM, we champion a holistic perspective on customer experiences – future-proofing businesses through the ultimate fusion of high tech and high touch.

From the strategies we make to the relationships we create, Digitalist is your customer experience innovation partner from ideas to life.


It all started in 1994 with the establishment of Tieto-X Oyj. A company established to employ IT professionals who lost their jobs due to the recession. In 1999 the company was listed in the Helsinki Stock Exchange. Renting out IT-professionals to companies was innovative to an extend that Finnish Central Chamber of Commerce awarded Tieto-X Oyj in 2000 for ”developing a unique business idea and leading it from co-operative of unemployed people to a public listed company”.

So, the roots of Digitalist are firmly in the co-creation, co-operation and innovation that has lasted for over two decades already.

In 2007 the name was changed to Ixonos Oyj. As a contractor of Nokia, Ixonos suffered from the change in the software strategy as Nokia went from Symbian to Windows leading to decrease in work for Ixonos, who at that time were developing the Symbian system. To solve this, a growth strategy was implemented.

In summer 2015 Ixonos acquired Cresense Oy, a service design and user experience company working on three different continents. In March 2017 Interquest Oy, a specialist in digital user experience, was acquired.

In April 2017 Ixonos made yet another acquisition, Rome Advisors Oy from owner Ville Tolvanen. The Rome Advisors Oy owned Digitalist Network-brand was part of the acquisition and in May 2017, Ixonos changed its name to Digitalist Group.

In July 2017 Digitalist Group acquired Wunderkraut Sweden, a specialist in digital and website developments.

Ville Tolvanen became the CEO in October 2017.

One more acquisition took place in May 2018, as Digitalist Group the service design agency Grow Holding AB was merged into Digitalist Group.

With a history of acquisitions and mergers, Digitalist Group now has a comprehensive offering that offers customers all-encompassing services in digitalisation, technology, design, brand strategy, insight, innovation and CRM.

Today the Digitalist Group is an Customer Experience Innovation company with 280 employees in seven Studios located in Helsinki, Stockholm, London, San Francisco and Vancouver. The company employees an international pool of specialists from all over the world and works to provide service design, brand innovation and digital solutions for multitude of market leading customers.