Strategic design for services

4.11.2019 @ 9:00 am - 5.11.2019 @ 5:30 pm UTC-8

We are hosting the “Strategic design for services” workshop at our studio in San Francisco. During the two-day workshop you learn how to express strategy through designs of services, using patterns and narratives.

Day 1 focuses on constructing/deconstructing the strategy behind any service, using only three thinking tools: ing-thing, stereotyping, and windows of opportunity.

Day 2 introduces strategic narratives – stories articulating the designs of services in exactly 16 sentences, each a declarative statement guiding implementation.

Two days of grueling fun with challenging exercises and discussions on the strategic designs of services such as satellite imagery, “ride sharing”, and airport ground services.

Instructor: Majid Iqbal, a special advisor at the Dutch Ministry of Defense and author of the book Thinking in Services (2018).

Apart from new skills, participants get a copy of the book, templates, lunch and refreshments.

Price: $1200
Students pay $250 only!
Sale ends Oct. 22nd

Get your tickets here!

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Date: 4.11.2019 @ 9:00 am - 5.11.2019 @ 5:30 pm UTC-8


Digitalist San Francisco

128 Spear Street
San Francisco, CA 94105 United States

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