digitalist.global // November 01 2017

Digitalist Design Forum 2017

Digitalist Design Forum 2017

November 16 @ 8:00 am – 12:00 pm

Watch live here: https://digitalisttv.telia.fi/digitalist-design-forum

A company’s success is based on a comprehensive brand experience – the seamless connection between the digital and the physical experience.

When a customer comes in contact with a company, regardless of the channel, the experience has to be good, preferably one that exceeds expectations. Design has a great role in developing the customer experience and the brand. Successful companies learn to create a desirable brand that differentiates them from their competitors and how well the design turns out defines the success of a product or a service.

The aim of the Digitalist Design Forum event is to add to the understanding of design thinking, give concrete examples of the growth of the competitiveness through design and encourage companies to develop their brand experience constantly to an even better version. People who produce, buy and plan design will meet at the event – Digitalist Design Forum presents the front runners of design.

Please note that the language of the presentations will be confirmed closer to the event date.

Register to the event here.

Program:

8.30 Opening words 
Petteri Kolinen, CEO, Design Forum Finland and Ville Tolvanen, CEO, Digitalist Group

8.40–9.05 Brand-driven Customer Value Design – E2EO2O – is the Engine of Demand Growth
Andreas Rosenlew, Executive Brand Advisor & Managing Partner, Grow Partners

9.05–9.25 Design know-how into strategic capability – case Fazer
Päivi Svens, Head of Marketing, Fazer Lifestyle Foods

9.25–9.45 Comprehensive brand as the enabler of growth  
Heidi Rantala, Co-owner, Chief Marketing Officer, Yepzon

9.45-10.10 Headline TBC
Bart Ashmann, Director, CLICK NL; President, BEDA

10.10–10.30 Break

10.30–10.40 Interview:
Sebastian Jansson, Founding Partner, Made by Choice Lasse Laine, Founding Partner, Made by Choice

10.40–11.05 Seamless customer experience 
Mikko-Pekka Hanski, Vice President, Customer Experience Design, Idean Enterprises

11.05–11.30 Building a family of iconic lifestyle brands
Alexander Matt, Chief Marketing Officer, Fiskars Group

11.30–11.50 Starship – Delivery robot of the future
Antti Mäkelä, Co-founder, Designer, Aivan Oy

11.50–12.00 Closing words  
Petteri Kolinen, CEO, Design Forum Finland and Ville Tolvanen, CEO, Digitalist Group

Register here: https://ssl.eventilla.com/event/xG0yG

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