digitalist.global // November 01 2017
Digitalist Design Forum 2017
Digitalist Design Forum 2017
November 16 @ 8:00 am – 12:00 pm
Watch live here: https://digitalisttv.telia.fi/digitalist-design-forum
A company’s success is based on a comprehensive brand experience – the seamless connection between the digital and the physical experience.
When a customer comes in contact with a company, regardless of the channel, the experience has to be good, preferably one that exceeds expectations. Design has a great role in developing the customer experience and the brand. Successful companies learn to create a desirable brand that differentiates them from their competitors and how well the design turns out defines the success of a product or a service.
The aim of the Digitalist Design Forum event is to add to the understanding of design thinking, give concrete examples of the growth of the competitiveness through design and encourage companies to develop their brand experience constantly to an even better version. People who produce, buy and plan design will meet at the event – Digitalist Design Forum presents the front runners of design.
Please note that the language of the presentations will be confirmed closer to the event date.
Program:
8.30 Opening words
Petteri Kolinen, CEO, Design Forum Finland and Ville Tolvanen, CEO, Digitalist Group
8.40–9.05 Brand-driven Customer Value Design – E2EO2O – is the Engine of Demand Growth
Andreas Rosenlew, Executive Brand Advisor & Managing Partner, Grow Partners
9.05–9.25 Design know-how into strategic capability – case Fazer
Päivi Svens, Head of Marketing, Fazer Lifestyle Foods
9.25–9.45 Comprehensive brand as the enabler of growth
Heidi Rantala, Co-owner, Chief Marketing Officer, Yepzon
9.45-10.10 Headline TBC
Bart Ashmann, Director, CLICK NL; President, BEDA
10.10–10.30 Break
10.30–10.40 Interview:
Sebastian Jansson, Founding Partner, Made by Choice Lasse Laine, Founding Partner, Made by Choice
10.40–11.05 Seamless customer experience
Mikko-Pekka Hanski, Vice President, Customer Experience Design, Idean Enterprises
11.05–11.30 Building a family of iconic lifestyle brands
Alexander Matt, Chief Marketing Officer, Fiskars Group
11.30–11.50 Starship – Delivery robot of the future
Antti Mäkelä, Co-founder, Designer, Aivan Oy
11.50–12.00 Closing words
Petteri Kolinen, CEO, Design Forum Finland and Ville Tolvanen, CEO, Digitalist Group
Register here: https://ssl.eventilla.com/event/xG0yG