Teppo Kuisma // January 03 2019
Digitalist Start Up as a Service: A Killer Way to Bring New Ideas to Life
When it comes to disruptive innovation, start ups are hard to beat. They’re fast, focused and nimble. Big corporations are often constrained by their established structures and rules, so their speed of innovation tends to be slower.
As Clayton M. Christensen says in his famous book The Innovator’s Dilemma, outstanding companies can do everything right and still lose their market leadership or disappear altogether. This happens if leaders don’t know when or how to abandon traditional business practices.
Start ups, on the other hand, have their own challenges. While they might be quick and agile, they don’t have access to all the competencies they need. A small team doesn’t have every type of expertise available.
So what should companies do when they face this kind of challenges, but still that want to launch a market changing product or service? One great option is to tap into the Start Up as a Service model offered by Digitalist.
How does it work?
We’ll establish a team that runs the ship like a startup. Their sole job is to reach KPIs agreed with the client. It all depends on what the client wants to achieve. With one company it might mean building new features and functionalities to an existing product, with another one it might be about solving customer acquisition challenges.
We often start with a 5-day design sprint, where we answer critical business questions through design, prototyping, and testing ideas with the customer. It’s a great way to help you bring your ideas to life quickly and efficiently.
We’ll provide the right person for each task and form a start up team together with the client. The core team can also access the full width of Digitalist expertise, from the world’s best service designers to branding gurus and our machine learning mavens. You get access to nearly 300 innovators from different fields, and as a bonus you can also tap into our start up community and hundreds of members in the Digitalist Network.
Our Start Up as a Service model is a killer way to test new ideas and concepts and we’ve had great results with our client companies. With LA-based PFX, we launched a completely unique broker-driven real estate auction platform that empowers listing agents to facilitate a more efficient and certain sales process. With Tarantula AI, we developed a commercial prototype for 2D to 3D video conversion, reducing the cost to a fraction of current alternatives.
Want to know more? Please get in touch with Teppo Kuisma at the San Francisco studio and come and have a chat with us!