Mikke // January 08 2018
Piwik – an alternative for analytical data in accordance with the GDPR
With the EU’s new data protection regulations soon to come into force (25 May 2018), many people have begun looking for alternatives for analysing their web traffic.
Today, it’s not guaranteed that Google Analytics can offer what it takes to comply with the GDPR – although they’re probably working on it – but there are already functional solutions available that allow you to continue to analyse visitors to your site and comply with the GDPR. Piwik, which we already use on over a thousand websites, is one such solution.
The GDPR is itself something of a threat to cloud-based solutions where you sometimes do not know who has access to your data and in which country. Therefore, you simply need to look at either nationally-based cloud solutions or at having a physical server in your own country. With our partner Elastx we offer the latter.
Collecting data from one’s visitors is very useful, and it is possible to do so despite the GDPR, including via Piwik, the solution we have chosen. It incorporates the right to be forgotten – meaning a user wants a website to delete all the data it has collected about him or her – and the ability to choose not to be tracked at all when visiting a site. That is why we have chosen Piwik. High security, high flexibility, and we know exactly who is looking at the data collected.
Photo by Joshua Sortino