Insight - How to understand and connect with customers?

Our insight services allow a truly comprehensive understanding of customers and end-users of a product or a service. It is the base of all our work. We believe you need to first know the problem, understand the problem, and then seek solutions and make a strategy for the future. We use our expertise to find out different paths and options for our client and based on analytical insight, we develop an action plan. In all our work we help companies connect with their customers. We dive deep down to see, what the customer needs and learn why and how they can utilise a product or a service. This insight helps our clients create products and services that the users embrace and appreciate.


Our expertise spans from qualitative and quantitative user research and usability testing to business and industry insight studies. So whether there is a need or a desire to learn more about customers or target group or to get more general insight in a market, we have the tools to help.


Some of our offering:


Research & Insight

User Insight

Business Insight

Industry Insight

Usability Testing

Heuristic Evaluation

User Testing

Long-Term Usability Study

LeanLabTM

Digital Performance

Contact Person

Ville Österlund

ville.osterlund@digitalistgroup.com