KONE

Customer

A global leader in the elevator and escalator industry, KONE has a century-long experience in providing innovative solutions for safe and smooth people flow.

Objective

KONE offers its customers to either find the right solution from the award-winning collections or create a customised design based on a selection of materials and components.Applying the same design-driven approach to sales and marketing, KONE was seeking a way to rethink the selection process. In addition to better serving the customer needs, the solution aimed to help making a choice and to create an experience translating the brand values.

Digitalist’s input

Digitalist assisted KONE in creating a brand-new way to showcase its complete design offering. The app enables browsing through collection themes, materials, and accessories, along with examples from all around the world and insightful stories on elevator design.

Results

An interactive brand portfolio runs on iPad, allowing to illustrate available choices in real time and context. It also provides technical information for each elevator and a rich set of visuals from sample interiors, while enabling direct contact with a sales representative.