Breakfast meetup

How should customer experience and brand be treated together?

Join us to learn how you should approach your Brand and Customer Experience together to create an emotional connection and brand loyalty!

Distinct brands and memorable customer experiences are dependent on each other, and they should be built together. There are a lot of nice, seamless customer experiences out there, that leave people satisfied, but don’t stick around for longer. Other brands, on the other hand, are able to consistently produce joyful, meaningful experiences and gather loyal supporters. 

To touch the hearts and minds of employees, customers, and business partners you need to design experiences that embody the brand direction, visual identity, and stakeholder insights.

We are organising a peer-to-peer meetup on this topic on 17.11.2022 at our Helsinki Esplanadi office, and we would love to see you there! Please note that the event will be organised in Finnish. At the meetup, we will introduce you to how you should approach your brand and experience design together. You will also get some tools to start analysing the brand experience gaps within your organisation. In addition, you get to network with fellow brand and customer experience colleagues from different industries.


8.45-9.00 Breakfast and networking

9.-9.40 Designing value and brand-led customer experience, keynote Mikko Koivisto, Service Design Director, Digitalist

9.40 – 10.45 Customer experience as a competitive advantage -group work facilitated by Digitalist service design and brand professionals

10.45-11.00 Closing and tools to introduce this thinking in your organisation, Mikko Koivisto & Johanna Vuorensola, Strategy Director, Digitalist


Time: 17.11.2022, 8:45-11:00

Locations: Digitalist office


If you would like to join our meetup, please contact:
Joona Mäntyvaara,