Sako

Digital Showroom for age of remote engagement

Challenge

When one of the world’s most prestigious rifle and cartridge brands Sako started their centennial celebration year they faced an unexpected challenge. The world was being disrupted by covid19 and traditional trade fairs, exhibitions and international sales visits were being cancelled at break-neck speed.

How to engage with customers, partners and resellers in a remote world?

Sako and Tikka rifles on a virtual exhibition stands

Solution

Together with event company Tapaus we have co-created Sako Showroom, a virtual replica of Sako factory museum turned into a showroom with digital product displays, virtual live events broadcasted from green-screen studio and hub for brand content such as videos, images and 3D models that bring Sako story to life. It’s a unique opportunity to dive into Sako’s world and discover who they are, how do they work and what do they stand for?

Virtual showroom lounge with leather armchairs and some Sako products on a table
Sako’s legendary historical models on a timeline display within the virtual showroom

If you want to know more, contact Magnus Leijonborg, Head of Data and Technology or Esa Nettamo, Chief Design Officer